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Brave New Cooking - The Fear of Wheat, Milk & Co.

45‘ (GER, ENG subs)
What on earth is egg-compensatory? Lactose, gluten or protein - nothing seems more dangerous than our food.

The allergies caused by food additives are shooting up. Most people consume these “surrogate” products without even realizing it. Because, let’s be honest, not many people read the food packaging or ask the server exactly what is in the food. We are searching for the ingredients of vegan cheese and sausage. When it comes to these two food products, a lot of natural ingredients are replaced by synthetic ones. The package label reads itself like a chemistry handbook. So how can it be that so many people think this is healthier?

We show how fast people find themselves allergic to some form of food substitutes. Sometimes even the producers are wondering about the effects that their products are said to have on consumers. We will show that regardless of the increase in allergies, internet profits have skyrocketed and the producers of these products are having a hard time keeping up with the demand of the customers. Moreover the supplements often are much cheaper than the real groceries, what makes it really profitable for the producers.

 

Fotos: ©WDR

Original Title: Schöne Neue Essenswelt - Die Angst vor Weizen, Milch und Co.
Year: 2015
Length: 45‘ (GER, ENG subs)
Resolution: HD
Film by: Katharina Schickling, Barbara Schmitz, Hans-Michael Kassel
Produced by: Tangram, WDR

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    Screener - German with English Subtitles
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