ARTS . LIFESTYLE
52' (GER, FRE, ENG subs), 45' (GER)
Many can afford a nice car, but who can brag about having an original piece of art from Richter or Warhol hanging on their wall?
Owning art is a sign of prestige. It is also an investment that promises a high return. At an auction, an artwork going for hundreds of millions or more is not an uncommon occurrence, but what is the reason behind this? Who stands to profit the most? Lurking in the shadows of the art world are investors, art dealers and astronomical increases in art value. This film reveals the system in which money controls art.
Due to commercialization, art is no longer seen only as a creative expression of what one holds dear. Since society has become capitalistic in nature, everything is about making money. Over time the art scene has become a hustle and bustle over price rather than quality, effectively transforming art into merchandize to be sold. Artists nowadays are faced with quite a dilemma. They are inclined to either succumb to the harsh and sometimes corrupt realities of the current art scene and with it gain earning power or keep a critical distance and risk living in the poor house.
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||52' (GER, FRE, ENG subs), 45' (GER)
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