Autentic Distribution
Download PDF

The Big Deal With Sneakers

45' (GER, ENG subs)
There's a massive hype surrounding sneakers. How did shoes become such a big trend and are they really a smart investment?

A large crowd of people is being held back by security personnel. This is not a public demonstration, but rather the sales launch of a Nike sports shoe. Hundreds of people want to secure a pair, which can be sold one hour later on the internet for over 1,000€. “Sneakerheads” are resellers of rare limited-edition shoes, and their business can be extremely profitable. A sneakerhead can make over one million turnover per year through resale. However, not everybody benefits from this. Shoe collectors complain about the constant greed for money, which drives the prices up. We accompany sneaker lovers on their journey to success and learn how the hype around sneakers has emerged, how the streetwear business functions, and who the real winners are.

Pictures ©WDR

Original Title: Sneaker - Der große Deal mit Turnschuhen
Year: 2019
Length: 45' (GER, ENG subs)
Resolution: HD
Film by: Fabian Nast, Jannes Giessel
Produced by: WDR, die Story

You will need to login in order to watch Screener!
  • Screener, 45'

    Screener - German with English subtitles
    You will need to login in order to watch Screener!